Creative partnerships – Promoting physical activity by stealth

This year’s BHFNC annual conference, Creative Partnerships, will take place on Thursday 20 November 2014 at The Heritage Motor Centre, Gaydon, Warwickshire.

The conference will take a look at the concept of stealth interventions and explore how the latest research, theory and practice can be applied to the promotion of physical activity.

Stealth interventions aim to piggyback on existing movements or causes where people are doing physical activity, but their primary reason for doing physical activity is something different. For example, raising money for a charity through a sponsored fun run or swim; undertaking conservation activities to protect the environment, such as tree felling, dry stone walling. From the individuals' perspective and those of the movement or cause, the potential benefits to health are considered a beneficial side effect.

Delegates will leave with:

• knowledge of how stealth interventions can help to encourage people to become more active
• ideas for promoting physical activity through conservation, nature, fundraising, volunteering, education, arts, culture and history
• an awareness of how we can tap into people's values, interests and motivation to encourage people to become more active
• ideas for building partnerships with organisations, movements or causes that could use physical activity to achieve their key objectives
• practical tips on how to design and evaluate a stealth intervention.

Last year’s conference was fully booked so we advise booking early to avoid disappointment.

For further information on the conference programme and to book your place visit www.iexevents.co.uk/bhfnc2014

 

Do you have a project that gets people moving?

The BHF National Centre is looking for examples of projects that get people active - even though that may not be their primary aim.

Our annual conference this year is called Creative partnerships - Promoting physical activity by stealth. Stealth interventions aim to piggyback on existing movements or causes where people are doing physical activity, but their primary reason for doing physical activity is something different. For example, raising money for a charity through a sponsored fun run or swim, undertaking conservation activities to protect the environment, such as tree felling, dry stone walling.

We are looking for good examples of projects to display a poster at our conference to showcase their work. 

Anyone who submits a case study that is selected for exhibition will be able to attend the conference for a reduced rate of £99.

If you have a project that fits the bill please complete the online application form here