Who Says takes bronze prize at Charity Film Awards
Activity Alliance was delighted to pick up the bronze award at last night’s Charity Film Awards virtual event. Our #WhoSays film, ‘Who says disabled people aren’t competitive’ picked up the accolade in the £500,001 - £5 million turnover category. This is one of six films from the first phase of our #WhoSays campaign.
The Charity Film Awards celebrates the effective use of video by the third sector. Over 400 charities entered this year’s awards with thought-provoking videos seeking to raise awareness. We are honoured to have shared this celebration and experience with so many other charities.
Our Who says? campaign launched in July 2019. It calls time on negative perceptions about disability, inclusion and sport. For far too long disabled people have faced misconceptions and presumptions on what is and isn’t possible, including in sport. Activity Alliance wants to move the conversations on, open people’s minds and shift out-dated views on disability.
Our Who says? campaign has been a powerful step in our advocacy and influencing work. The campaign was created in response to our perceptions research, which explored non-disabled people’s attitudes on inclusive activity. The findings showed a lack of understanding could be causing long-lasting barriers for disabled people. This can in turn, lead to inactivity. For the least active audience in our country, people’s attitudes can make or break activity experiences. Who says created a movement that challenged perceptions around disability, inclusion and sport.
We chose video agency Fuzzy Duck to work on the overall campaign with us. The creative team have become an extension of our team as we strive for more accessible content.
Sarah Brown-Fraser, Marketing and Communications Manager, said:
“With over 400 charities entering the awards we were delighted to have been shortlisted. For one of the Who says films to win bronze is amazing. We are extremely pleased.
“Accessible video played a major part in our overall #WhoSays campaign. The films feature disabled and non-disabled people talking about their experiences, using humour and straight talk to bust perceptions. Thank you to everyone who voted.”
Simon Burton, Co-Founder of the Charity Film Awards, said:
“In the digital age, charities’ use of video is fundamental to engage the hearts and minds of their communities. Activity Alliance’s film is a great example of that in action.”
