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Sainsbury’s Active Kids for All visit Kidz to Adultz Up North

Sainsbury’s Active Kids for All travelled to EventCity in Greater Manchester last week to help promote both Sainsbury’s Inclusive Community Training and Sainsbury’s Inclusive PE Training at Kidz to Adultz Up North.

A four-strong team of representatives from the English Federation of Disability Sport (EFDS) were on hand to answer queries and distribute literature relating to the two successful schemes, while over 80 people individually signed up for more information.

With the event opening at 09:30 GMT on Thursday 19 November, stand D5 was soon busy with enquiries from physiotherapists, teaching assistants, carers and parents, among many other interested parties.

In attendance on behalf of Sainsbury’s Active Kids for All was Chloe Studley, Project Support Officer. She said:

“Kidz to Adultz Up North provided us with a fantastic opportunity to promote the Sainsbury’s Inclusive Community and Inclusive PE Training programmes as well as making people aware of the work of EFDS and our partners.

“It enabled us to have conversations with individuals from a range of backgrounds, telling them about appropriate low-cost training, professional development and local physical activity opportunities, all of which will hopefully contribute to more disabled people being active for life.”

Chloe added:

“We will definitely be attending future Kidz exhibitions, as no other event we have attended brings such a diverse range of people under one roof.”

Over 4,000 people attended the special event, the biggest in the Kidz calendar which, in 2015, also included events in Reading and Coventry.

EFDS has exhibited at all Kidz events in England this year, and Carmel Hourigan, Senior Manager for Kids and Business Development, Disabled Living, said:

“We’re very pleased to have the English Federation of Sport attend. This event is not just about equipment – it’s social work, holidays, education, career development, the bigger picture.

“The day was fantastic. I talked to people and received feedback from visitors and people have been delighted with the show.

“This is a highly targeted audience for our stallholders, all under one roof, all in one day. Roughly 4,000 people came through the doors today. That is the audience of professionals, carers, adults and children.”

Sainsbury’s Inclusive Community Training, part of the Active Kids for All scheme, is a creative, informal and informative workshop. It is designed to improve the skills and confidence of those who support disabled people to be more active.

Inclusive PE Training provides free training and resources to support teachers, trainee teachers and other school staff across the UK.

Sainsbury’s Active Kids for All attends a variety of conferences and events throughout the year. Kat Southwell, Active Kids for All manager, explained why:

“Attendance at this conference allows us to connect with parents and professionals that have critical roles in supporting young disabled people in everyday life.

“Regardless of ability or impairment, we believe that every young person should have access to an active lifestyle. So the opportunity to inform parents and professionals at events such as these plays an important role in making this happen.”

The next Kidz conference is Kidz in the Middle, taking place in Coventry in the West Midlands on Thursday 10 March 2016.