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Sainsbury’s launch Active Kids Paralympic Challenge

Sainsbury’s Active Kids Paralympic Challenge is a partnership between Sainsbury’s, Youth Sport Trust and ParalympicsGB to get more young people involved in inclusive sport, and to raise awareness of Paralympic sport ahead of the Rio 2016 Games.

The Paralympic challenge has been designed to introduce 2.5 million young people to the sports of boccia, goalball, sitting volleyball and athletics, offering schools the opportunity to win money-can’t-buy prizes, including a trip to the Rio 2016 Paralympics.

The English Federation of Disability Sport (EFDS) already supports the delivery of Sainsbury's Inclusive Community Training and Sainsbury's Inclusive PE, which help disabled people to be more active.

Liverpool and England football star Daniel Sturridge, an ambassador, said:

“Providing young people with equal opportunities to get involved in sport is really important.

"Sport has helped me in all areas of my life and I hope that teachers across the country will encourage students to participate in Sainsbury’s Active Kids Paralympic Challenge."

A partnership between Sainsbury’s Active Kids Paralympic Challenge offers teachers access to free online resources as well as introductory kits to the four sports.

London 2012 Paralympic champion Jonnie Peacock, another ambassador, added:

“At school, I had to quickly learn to fit in around the sports on offer. But for children with an impairment today, through Active Kids Paralympic Challenge, things should be easier - you can have all kids playing the same games and it’s a fun way to learn more about Paralympic sport.”

Youth Sport Trust Chief Executive Ali Oliver said:

"Sainsbury’s Active Kids Paralympic Challenge aims to increase awareness, and challenge perceptions of disability among young people.  It will encourage them to be more active through exciting inclusive sports challenges designed to engage disabled and non-disabled young people together.

“At the Youth Sport Trust we know how powerful major sports events can be at capturing the imagination of young people and inspiring them to be active. We hope Sainsbury’s Active Kids Paralympic Challenge will build on the success of our support of London 2012 and the recent Rugby World Cup.”

The time schools invest meeting the challenges can be converted into kilometres travelled on the Get Set Road to Rio app. The school travelling the furthest can win the chance to travel to Rio and support ParalympicsGB next year.

Through the website, teachers will gain access to free downloadable resources that will showcase the sports of goalball, athletics, boccia and sitting volleyball. By participating in the challenges and logging their activities, schools can win money can’t buy prizes, including a trip to Rio for the 2016 Paralympic Games.

More information can be found on the Sainsbury’s Active Kids Paralympic Challenge website.