Our Strategy

Achieving Fairness - 2021 to 2024

We are pleased to present to you our 2021-2024 strategy - Achieving Fairness. We consulted with our members and partners to inform our strategy’s development and future direction.

One in five people in the UK considers themselves a disabled person - 14.1 million people. This represents a large proportion of our population. Sport and activity play an important role in our nation’s health so must be a level playing field for everybody. Therefore, we refreshed our vision to be: 

Fairness for disabled people in sport and activity
 

Disabled people participate less than non-disabled people and they are also twice as likely to be inactive. We call this the fairness gap, and we aim to close this gap within a generation by focusing on these two key goals:

1. Changing attitudes towards disabled people in sport and activity
2. Embedding inclusive practice into organisations

The COVID-19 pandemic has greatly impacted our country and hit disabled people the hardest in many ways. Our Strategy acknowledges this situation and recognises the work in hand to overcome the extra challenges brought by the pandemic. We want disabled people to be at the heart of our nation’s recovery. 

Our three-year strategy is ambitious. To achieve fairness we will work with multiple stakeholders who will unite with us to make our vision a reality. This includes an important mix of organisations and individuals across various sectors. We will also work closely with our members to prioritise disabled people's inclusion in sport and activity. 

Everything we do will focus on these four strategic objectives: 

1. Champion disabled people's voices and maximise Activity Alliance's visibility
2. Use high-quality expertise and insight to educate and inform decision making and influence policy
3. Address inequalities through collaboration, improving engagement and delivery with and for disabled people
4. Maximise the use of investment and that of our partners to enable disabled people’s activity

Over the next three years and beyond, Activity Alliance will continue to push for inclusion to be at the heart of all plans in sport and activity.

We will not settle until every disabled person can reap the same physical health, mental health, and social benefits as non-disabled people.

Download Achieving Fairness - 2021-2024 Strategy below

Read about our strategic plans in more detail, and how we will report and measure our success. It is also available in British Sign Language and easy read format. Please contact us if you require an accessible Word version.